20210918_New_mobility_brands.pdf

20210918_New_mobility_brands.pdf

Stellantis

The Stellantis group is handling two brands for mobility services. PSA was scaling the Free2Move brand in recent years which is offering today range of services from car sharing in Spain, France or the US up to wall box solutions and charging services. The second brand is under LEASYS umbrella. LEASYS was brought in to Stellantis by FCA.

Volkswagen Group

Volkswagen Group has multiple brands for new mobility services. On VW Group level, MOIA is offering ride sharing services in Hamburg and Hannover. MOIA is also the platform for future robot-taxi services of the group in Europe. The volume brands and Audi are operating with different brands. VW passenger cars is using the We umbrella for mobility services. The We portfolio consists of a car sharing service called We Share, connectivity solutions We Connect and a charging card We Charge. Verticals like We Park for digital parking, or We Deliver for trunk delivery were put on hold.

Renault Group

After Luca de Meo took over at Renault, the Group developed a new brand for mobility services, called Mobilize – Beyond Automotive. Unclear what will happen with B2B focused brands iCabbi or Karhoo. Mobilize scope is ranging from shared mobility, up to charging and power solution. At the IAA in Munich, a Mobilize EV for ride hailing services was presented.

Hyundai

Hyundai launched the MOCEAN sub-brand for mobility activities in Europe. The brand was introduced in the US first where MOCEAN is running a car sharing service in Los Angeles. In Europe the brand is offering car subscription services in multiple markets like Spain or the UK.